Personalized customer communication
Attracting and retaining customers is always a challenge, and particularly in financial services and the fund management business, an important element to ensure is long-term profitability.
A key element to improve customer services, and as such the overall customer experience, is the use of personalized customer communication, and this applies consistently throughout all phases of the sales cycle (target, acquire, develop and retain customers).
| Target | Acquire |
|---|---|
Empower micro-marketing initiatives | Streamline contract creation process |
Improve response rates and assure brand compliance | Ensure accuracy and consistency |
| Develop | Retain |
Create a better customer experience | Improve customer loyalty and retention |
Drive revenue enablement via cross-selling | Expand revenue opportunities through up-selling |
Our solution covers the following aspects:
- Statements & correspondence:
- On-demand and batch relationship statements for retail banks
- Electronic and printed consolidated statements for wealth management and private banking
- Marketing automation:
- Highly personalized, full colour "Welcome kits" or "Switching kits"
- Personalized and segmented marketing collaterals and mailers
- Derivatives contracts and trade confirmations:
- Automated document generation for derivates, including master agreements
- Generation of electronic and printed trade confirms and other regulated correspondence
Bank statements today and tomorrow
Today, the majority of bills and statements display information on transactions usually in tabular form using black and white print.
Characteristics of typical bank statements today:
- Emphasis on transaction detail, due dates and finance charges
- Limited messaging
- Preprinted paper stock, black and white
- No brand consistency
- Limited use of offers and coupons
Using appropriate technology (e.g. xPresso™ for Adobe® InDesign®), typical statements that you see today can be greatly enhanced.
Bank statements – How it should be!
- Real-time statement generation for print & on-line
--> improve customer service capabilities - Consolidated statement with relevant news or advice
--> increase perceived value & reduce mailing costs - Targeted marketing offers and advertising
--> create revenue opportunities - Dynamic use of graphical elements & colour with consistent branding
(e.g. data-driven charts, transactional tables, etc.)
--> improve comprehension & build recognition